Brand08 Nov 2024
Loro Piana opens flagship on Rue du Rocher
The Italian cashmere house takes a 220 m² unit on Courchevel’s main shopping street, replacing the former Bogner store and joining Hermès, Dior and Brunello Cucinelli.
Loro Piana has opened a 220 m² flagship on Rue du Rocher, the resort’s principal luxury strip. The store carries the full ready-to-wear, accessories and Interiors collections, plus a dedicated ski and Icer outerwear corner curated for altitude.
The opening continues a slow drift of LVMH brands into Courchevel — Loro Piana joins Dior, Louis Vuitton and Fendi within a 200-metre walk.